What Will The Creative Industry In Sports Look Like in 10 Years
“Never say never because limits, like fears, are often just illusions.”
The world of sports changed in 2021 when NIL (Name, Image, Likeness) deals was permitted for college athletes, especially for the creative industry. With the majority of NIL deals occurring on social media, according to Michael Smith of Sports Business Journal, the creative industry specifically with ad agencies was rapidly growing. According to Fei Yu in Development Strategy of Sports Culture Creative Industry Based on Computer Network, “The sports culture creative industry has evident social, economic, cultural, and sports functions, and its development is driven by both external and internal factors.” The creative industry has allowed athletes to create a brand and expand their financial channels.
THE MEDIA
One prediction many have for the future of the creative industry is the way fans will watch and access games. With AI and VR technology increasing dramatically, the creative industry is finding ways to create experiences that are unlike any other. For example, the NBA has created virtual reality court-side seats at NBA games for fans to be able to watch at home (See Here). Another example is virtual concerts such as the ones done on Fortnite (Fortnite Concert). It allows athletes and other talents to gain more exposure to a wider network.
UX FOCUS
Another prediction that has been turning in the right direction is the increase in user experience design. With so many professional sports growing and expanding, they want to make sure their fans stay engaged. With the fans being the primary income to professional sports and what drives the attraction to these sports, the creative industry has discovered they need to focus on the user/fan experience to better grow. With good user experience in leagues, teams, or even athletes brands, the consumers will keep coming back for that great experience. With new technologies rising, the creative industry is finding new ways to create better experiences.
