5 Techniques All Social Media Managers Should Know

In today’s world, everything revolves around social media. Whether you realize it or not, everyone is a social media manager. Whether you are posting for your personal pages or professional pages, you are trying to grow your brand and image. In fact in the US today, 72% of adults admit to using one app of social media (Pew Research Center 2022). With social media growing so quickly, I have found the best 5 tips for making your social media grow.

1. Community Management

Community management is essential in finding the audience that will back you on your content. Creating this sense of community around your brand allows new audiences to see the comfort people have with the brand and are more inclined to follow. According to Maddy Osman at Market Hire, “If you want to build a community, you’re focused on creating relationships between the members of your audience,” Ethan Brooks, an analyst at the Hustle, told MarketerHire. Creating community engagement with your brand requires your community to have something in common and your brand must spark the conversation.

2. Networking

Networking is essential to growing a social media brand whether it is personal or a business. Networking allows you to create connections that are essential in making your brand look more professional and making it look experienced. Social media networking while very similar to networking in real life, requires users to connect with other influencers. Connecting with an influencer or an influencer brand that has a community built up already will allow you to wedge yourself inside their network and branch out from there. It is kind of like a tree. The trunk is your brand and each branch that goes off is another connection to a new person or community.

3. Creative Strategy/Plan

As a social media manager, it is essential to have a creative plan or strategy. For starters, you must have a brand image. Without your brand image, people won’t be able to set your brand’s social apart from others. In my previous internship as a social media manager, I was tasked with finding a better creative plan. The first thing I started with was the physical look of our social page. When posting on social it is essential in making your page look attractive. This starts with having a color theme. Creating a consistent look to your creative content will help grow an image in consumers’ minds and will help grow your brand image.

4. Understanding Analytics

While the creative strategy is just as important, understanding the analytics behind your social content will allow you to grow your creative strategy and brand. According to Mike from Hopper, “Understanding and using analytics to prove ROI is a crucial skill for social media managers.” Using these analytics will allow you to build higher-valued content.

5. Keeping up with trends

Social media managers must keep up with trends when growing and maintaining a brand. Trends are what your community is most engaged with in that time. Keeping up with trends starts with following your communities accounts. Understanding what your consumer enjoys on social media at the time will allow you to produce content that they want to see and engage with.

Social media is a network that will never stop growing. It has evolved to the point where our consumers are starting to cater to and tell brands and businesses what to do. Social media has created a voice for the consumer and social media managers are essential in keeping brands alive and growing.

Sources

Mike. (2022, July 14). 5 tips to becoming a social media manager + examples. Hopper HQ Instagram Scheduler. Retrieved February 20, 2023, from https://www.hopperhq.com/blog/5-tips-to-becoming-a-social-media-manager/

Osman, M. (n.d.). 12 skills expert social media managers need (+5 nice-to-haves). RSS. Retrieved February 20, 2023, from https://marketerhire.com/blog/social-media-manager-skills

Pew Research Center. (2022, November 16). Social Media Fact sheet. Pew Research Center: Internet, Science & Tech. Retrieved February 20, 2023, from https://www.pewresearch.org/internet/fact-sheet/social-media/